Explore 53 competitor profiles across five categories, with Semrush as the benchmark.
Founding preview · Explore availability and rollout.
Semrush sets the standard for breadth — we benchmarked against it honestly. Here's where we deliberately differ.
| Capability | Omnisight | Semrush |
|---|---|---|
| Entry price (monthly) | $89 | $139 |
| Extra users | $0 — unlimited, all plans | +$45/user/month add-on |
| AI visibility | Paid plans: unmetered; Free: 5 prompts/week | Starter tier and up; metered 50–200 prompts/day |
| Free tier | Genuinely usable — audits, lookups, AI checks | Limited account |
| White-label reports | Growth plan ($199) onward | Add-on: $10–20/mo per report type |
| Platform languages | 4 — EN, HI, PA, UR | Supported interface languages vary; user fees are not language fees |
| Data export | Open formats, every plan | CSV exports with quota limits |
| Enterprise transparency | Published pricing; custom only for SSO/SLA | $549 ceiling, then demo-led |
Comparison basis: September 2026 study snapshot; Omnisight capabilities are proposed. Dollar prices are USD unless marked otherwise. Plans and limits differ. Sources, current checks & caveats →
Fair's fair: Semrush's combined keyword + backlink + prompt + clickstream dataset remains the deepest in the market, and their 12-toolkit breadth is real. Our bet is that most buyers don't need to pay data-fortress prices for the decisions they actually make — and hate per-seat economics everywhere.
| Vendor | Entry | Top self-serve | Known for |
|---|---|---|---|
| Omnisight | $89 | $399 | Unlimited users, unmetered AI visibility, 4 languages |
| Semrush | $139 | $549 | Deepest combined dataset; 12 toolkits; Adobe-owned since 2026 |
| Ahrefs | $29 | $449 / $1,499 Ent. | Freshest backlink index; bootstrapped; practitioner favourite |
| Moz Pro | $99 | ~$299 | DA/PA — the industry authority metric; best free tools |
| SE Ranking | $129 | Quote | Best value-per-feature; AI visibility included cheaply |
| Serpstat | ~$59 | ~$410 | Cheapest full suite; 230 regional databases |
| Mangools | $29 | $129 | Simplest UX; credible low-price entry |
| SEO PowerSuite | $60 | $200 | Desktop apps; unlimited keywords at flat cost |
| Ubersuggest | $29 | $99 | Massive content funnel; lifetime deals |
| SpyFu | $39 | $119 | 20 years of competitor ad history |
| Sistrix | €99/module | €500+ | The DACH gold standard; Visibility Index inventor |
| Raven Tools | $39 | $249 | Agency reporting and SEO tools; study snapshot |
All 53 competitor profiles from the study. Semrush is the benchmark and is not included in this count. Acquired and closed brands remain as historical profiles.
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Read the supplied competitor study · Evidence and limitations
Conductor · BrightEdge · seoClarity · Lumar · Siteimprove · WebCEO · Seobility · Ryte (acquired by Semrush) · Searchmetrics (absorbed by Conductor) · Wincher (acquired by Similarweb)
Rank tracking: AccuRanker · Nightwatch · Advanced Web Ranking · ProRankTracker · AuthorityLabs · SEOmonitor
Backlinks: Majestic · LinkResearchTools
Crawlers: Screaming Frog · Sitebulb · Oncrawl
Surfer · Clearscope · MarketMuse (Siteimprove) · Frase · Scalenut · NeuronWriter · Outranking · PageOptimizer Pro · Keysearch · Keyword Tool
CI: Similarweb · iSpionage (closed, retained as a historical profile) · Local: BrightLocal · Whitespark · Birdeye · Social: Hootsuite · Sprout · Buffer · Clouds: HubSpot · PR/outreach: BuzzSumo/Brandwatch · Pitchbox · Respona
Every major vendor shipped AI-search tracking between 2024 and 2026 — and a $1B pure-play emerged. Most now bundle it; the market leader meters it by prompt quota. Our answer: include it, unmetered on paid plans.
A 10-seat agency pays an illustrative $544–954/month at the market leader assuming one included seat and nine $45 add-ons; actual seat pricing varies, while unlimited-seat rivals charge $279 flat. Our answer: seats are free. All of them. Always.
The pricing study's core finding: suites charge a bundling premium that holds only while buyers tolerate it. Tolerance is falling. Our answer: suite breadth at point-tool prices.
Explore the 53-vendor directory and its research notes.
Use the study to shortlist your tools, then confirm data coverage, limits and live functionality against your own requirements.
