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Our comparison basis
The supplied September 2026 study profiles 53 competitors across five categories, with Semrush as a separate benchmark. Acquired and closed brands remain in the study. Omnisight plan prices, limits and capabilities are proposals; the study does not prove that this platform is operating or has feature parity.
These source snapshots are retained as supplied. They can contain inconsistencies or estimates. The corrections below take precedence over a conflicting statement in those files.
Official pricing spot checks
Checked on 10 September 2026. These are targeted checks, not a fresh audit of all 53 companies.
- Semrush pricing: SEO $139, Starter $199, Pro+ $299 and Advanced $549 monthly; additional users start at $45/month. Starter, Pro+ and Advanced list 50, 100 and 200 prompts tracked daily. Pro Report lists white-labeling at $20/month.
- Ahrefs pricing: Starter is the $29 plan, distinct from Lite. Brand Radar starts at $199/month; engine coverage and bundles affect price.
- SE Ranking pricing: Core entry shown at $129/month. Check billing period, add-ons and limits when comparing.
- Moz Pro pricing: the official page could not be reliably retrieved in this check. Moz and the remaining vendor price rows retain the supplied study values and require confirmation before purchase or public launch.
Corrections and assumptions
- Free has 5 Omnisight AI prompts per week. Proposed unmetered tracking applies to paid plans; fair-use terms still need definition.
- Raven Tools and iSpionage are included in the full 53-profile directory. Semrush and Omnisight are excluded from that count.
- The study's $584–984 ten-seat Semrush calculation does not reconcile with its stated prices. An illustrative $139–549 base plus nine $45 seats equals $544–954/month, assuming one included seat and the minimum add-on rate. This is not a vendor quote.
- The six-tool $80–120 stack and “80% utility” are editorial estimates, not a measured parity test or a checked shopping basket.
- User charges do not establish charges for interface languages. The unsupported language-fee comparison has been removed.
- Different vendors count projects, prompts, users, crawls and reports differently. Unless stated otherwise, prices are monthly USD study values; currencies, taxes, annual commitments and add-ons can change the total.